Bakers Limited, commonly known as Bakers, is a South African company producing a wide variety of savoury and sweet biscuits. Founded in 1851, by John Michael Leonard Baumann. 

Bakers, or officially known as Bakers Limited is a company that produces some of the South African bestsellers when it comes to cookies. They produce plain, chocolate filled and flavoured biscuits, but they also make savoury treats, so it’s a delightful balance for everyone.

First appearing in 1923, the Little Man is a grocer holding a package of biscuits. In the early 1960s he moved to the top left corner of familiar biscuits products such as Marie, Tennis, Boudoir and Salticrax. 
This rebrand focused on restyling the logo to a simpler, more modern take on the brand while keeping the core image that is so well loved by South Africans alike.

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